Disrupted Economies How digital is re-shaping our world The 9th Internet and Mobile Marketing Summit 2015

September 10-11, 2015

About

The IMMAP Summit is the most prestigious digital marketing event of the year, gathering over 500 delegates across a broad range of industries: Internet, Content, Media, Creative, Fast Moving Consumer Goods, and anyone/everyone interested to deepen their understanding of all things digital.

The Summit is a gathering of industry thought leaders from here and abroad. Our focus this year is the DIGITAL ECONOMY as it disrupts and shakes up the way we do business.

We will be discussing the following key topics:

  • The Attention Economy
  • The Reputation Economy
  • The Start-Up Economy
  • The Convenience Economy
  • The Collaborative Economy

This year’s Summit promises to be our biggest and best yet

Agenda

Day 1, September 10

Time

Activity

8:30 AM

Registration

9:00 AM

AM Snack

9:30 AM

Summit Opening Remarks

Speaker:
Norman Agatep, IMMAP President
Mench Dizon - Co-chair, IMMAP Summit Committee

9:40 AM

The Philippine Digital Landscape

Speaker:
Eva Claravall – Research Director, TNS

10:20 AM

Power Panel: Disrupting and Shaking Up Industries

Industries and traditional businesses are ripe for disruption. Listen as our panelists talk about how digital has been shaking up businesses as we know it.

Speakers:
Nix Nolledo - Chairman, Xurpas
RJ David – Co-founder and Managing Director, OLX Philippines
Paulo Campos - Co-founder and Managing Director, ZALORA Philippines

Moderator:
Beverly Tantiansu – Senior Marketing Executive, E27

11:10 AM

Start-Up Economy: The Rise of the Start-Ups

How are start-ups disrupting traditional businesses? What can big companies learn from them and how can industries make impactful shifts with a start-up mindset?

Panel:
John Dang- Founder, Zip Match
David Margendorff- Founder, Pawn Hero
Richard Eldridge- Founder, Lenddo
Judah Hirsch- Founder, Salarium

Moderator:
Paul Rivera- Founder, Kalibrr

12:00 PM

LUNCH

1:00 PM

The Story Behind the Success of #AlDub

Speaker:
Jenny Ferre – TAPE Inc.

1:30 PM

Who Defines the News in the New Economy

Speaker:
John Nery – Editor-in-Chief, Inquirer.Net

2:00 PM

Convenience Economy: The New Basics

Every day, there are a lot of non-value added moments in our life like driving/commuting thru traffic, falling in line for a sale, filling-up a form to get discounts, etc. - How has digital made our day to day life easier and much more convenient?

Speaker:
Markus Bihler – CEO, Happy Fresh

2:30 PM

Collaborative Economy: The Disruption of Work as We Know It

How has the collaborative economy change the way we work and how can businesses evolve their methods and processes with this move from a "controlled" (one-to-many) environment to an "enabler" of many-to-many economy?

Speaker:
Bryce Maddock – Founder, Task Us

3:00 PM

Attention Economy: Big Brands Disrupting Traditional Practices

How have big brands disrupted how marketing is usually done?
How do big brands disrupt their own marketing approaches?

Speakers:
Jonathan Bonsey – CEO for Branding, Bonsey Design
Benjie Yap – Vice President for Home Care and Foods, Unilever

Moderator:
Leah Besa-Jimenez – CEO, Starcom Mediavest Group

3:40 PM

PM Break

4:00 PM

Attention Economy: Conversion in a Highly-Disrupted Digital Economy

In a world of multi tasking consumers, fragmented media/experiences and a competitive-free market how can brands get a share on the consumers/customers limited time in a day?

Speaker:
Johannes Schaber – Head of Business Intelligence, FALCON Agency

4:30 PM

Power Agency Panel: Disruption in Advertising

Speakers:
Chay Mondejar-Saputil – General Manager, Wunderman
Carlo Ople – Managing Director and Partner for DM9-Digit
Roshen Nandwani – Head of Digital, BBDO Guerrero
Ed Mapa Jr. – CEO, TBWA\Santiago Mangada Puno Advertising Inc.

Moderator:
Mike Palacios – Chief Digital Officer, Publicis Manila

5:10 PM

RECAP

Day 2, September 11

BREAKOUT SESSIONS

Time

BREAKOUT 1 – ATTENTION and COLLABORATIVE ECONOMIES

8:30 AM

Registration

9:30 AM

Attention Economy

Getting the Attention of a Multitasking Generation

Speaker:
Sherwin Dela Cruz- Country Manager, iflix Philippines

10:00 AM

Attention Economy

Attention & Social

Speaker:
Gaurav Anand - CPG Client Partner, Facebook

10:30 AM

Attention Economy

Multi-Channel Content Marketing

Speaker:
Mike Constantino - Managing Director, Brand New Media

11:00 AM

Attention Economy

How TV is Changing

Speakers:
Roland Benzon – CEO, Telefun Transmedia

11:30 PM

Attention Economy

The Bot is in the Room

Speaker:
Ace Singh – Director - SEA, ComScore Inc.

12:00 PM

LUNCH

1:30 PM

Collaborative Economy

Building Strong Teams Remotely

Speaker:
Gabby Dizon, Altitude Games

2:00 PM

Collaborative Economy

The Strength of Many

Speaker:
Philip Cheang - Co-founder and Creative Director, By Implication

2:30 PM

Success in Crowdfunding

Speaker:
Patch Dulay – Chief Collaborator, Spark Project

3:00 PM

Collaborative Economy

Harnessing Community and Collaboration Through Messaging

Speaker:
Kristian Melquiades – Country Manager, Viber

3:30 PM

Collaborative Economy

Anthropology of the Many

Speaker:
Laszlo Lim - Director of Planning, Havas Media Ortega

4:00 PM

Collaborative Economy

Building Collaborative Platform for Mass Market

Speaker:
Ibba Bernardo - Founder and CEO, Sari Software Solutions

Time

BREAKOUT 2 – REPUTATION ECONOMY

8:30 AM

Registration

9:30 AM

Reputation Economy

Content Marketing and Trust

Speaker:
Ant Hearne – Regional Director, Outbrain

10:15 AM

Reputation Economy

Digital and the Elections

Panel:
Karen Puno - ABS CBN
Carlo Ople - Managing Director and Partner for DM9-Digit
Gang Badoy – Executive Director, Rock Ed Philippines
Mike Palacios – Chief Digital Officer, Publicis Manila

Moderator:
John Nery – Editor-in-Chief, Inquirer.Net

11:10 AM

Reputation Economy

Using Digital to Build Brand You

Speaker:
Dennis Lim – Head of Digital Media Services, ABS-CBN Corporation

11:50 PM

LUNCH

1:30 PM

Reputation Economy

Digital Crisis Management

Speakers:
Vernon B. Sarne – Editor-in-Chief, TopGear

2:00 PM

Reputation Economy

The Power of Ratings

Speakers:
Anton Ojeda - Country Manager, Zomato PH
Richie Zamora – Founder, The Pickiest Eater
Marianne Carandang – Lifestyle writer, editor, and journalist

Moderator:
Jayvee Fernandez – Social Media Head, Manila Bulletin Publishing

2:40 PM

Reputation Economy

Building Brand and Reputation

Speaker:
Rica Peralejo-Bonifacio – Co-founder, 100% Whole Mom
Marilen Faustino-Montenegro – Co-founder, 100% Whole Mom

3:10 PM

Reputation Economy

Millenial Effect on Brand Reputation

Speaker:
Maria Java – Regional Business Director – SEA, Effective Measure

3:40 PM

Reputation Economy

Growth Hacks for Building Online Reputation

Speaker:
Daniel Posavac – CEO for Digital, Bonsey Design

4:10 PM

Reputation Economy

Building a Brand Amidst a Digital Crisis

Speaker:
Antonio “Tony” Meloto – Founder, Gawad Kalinga

Time

BREAKOUT 3 – CONVENIENCE and START-UP ECONOMIES

8:30 AM

Registration

9:30 AM

Convenience Economy

Maximizing Location-Based Technology

Speaker:
Nandita Pal – General Manager – SEA and Hong Kong, Near

10:00 AM

Convenience Economy

Insights Into Uber’s Network Effect

Panel:
Laurence Cua - General Manager, Uber Philippines

10:30 AM

Trends and Innovation in Mobile Advertising

Speaker:
Andrea Santos – Top Accounts Director, Out There Media

11:00 AM

Convenience Economy

Exponential Growth of E-Commerce

Panel:
Phillips Yu – COO, Lovable Commerce
Paul Mendoza, Voyager Innovation
John Owens – Chief of Party, Usaid E-Peso

Moderator:
Oliver Segovia – CEO, AVA

11:40 AM

Convenience Economy

The Digital Lifestyle

Moderator:
Glenn Estrella, Globe

12:20 PM

LUNCH

1:30 PM

Start-Up Economy

The World of Wearables

Speaker:
Angelo Umali – Co-founder and CEO, Simple Wearables

2:00 PM

Start-Up Economy

Innovations in Product Development

Speaker:
Juliana Chua – Principal, Zensorium

2:30 PM

Start-Up Economy

Addressing Pain Points Through Innovations in Finance Technology

Speaker:
Scott Si – Product Marketing, Coins.Ph

3:00 PM

Start-Up Economy

Game Changing Learnings from Games

Speaker:
Thomas Andreasen – Co-founder and CGO, Playlab

3:30 PM

Start-Up Economy

Start-Ups Doing the Hard Things

Speaker:
Jacqueline Van Den Ende – Founder and Managing Direcor, Lamudi Philippines

4:00 PM

Start-Up Economy

Using Digital to Tap the Base of the Pyramid

Speaker:
Mikko Perez - Founder, Chairman, and CEO, Ayannah Information Systems Inc.

Venue

SMX Convention Center

SM Aura Premier, Taguig

Speakers

Speakers

Sponsors

  • Philippine Daily Inquirer
  • Smart Ads
  • TeamAsia
  • Outbrain
  • PLDT
  • CDM
  • ePlus
  • Netplay
  • ABS-CBN
  • Adobo Magazine
  • InterInteraksyon
  • PANA AdEdge
  • TV 5
  • UNBOX
  • When in Manila
  • PUSHPIN

Registration

Online Registration is now closed. If you wish to register, you may register onsite or email Hanna Perez, Head of Registration at hbperez@teamasia.com. Thank you.

 
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