Disrupted Economies How digital is re-shaping our world The 9th Internet and Mobile Marketing Summit 2015

September 10-11, 2015

About

The IMMAP Summit is the most prestigious digital marketing event of the year, gathering over 500 delegates across a broad range of industries: Internet, Content, Media, Creative, Fast Moving Consumer Goods, and anyone/everyone interested to deepen their understanding of all things digital.

The Summit is a gathering of industry thought leaders from here and abroad. Our focus this year is the DIGITAL ECONOMY as it disrupts and shakes up the way we do business.

We will be discussing the following key topics:

  • The Attention Economy
  • The Reputation Economy
  • The Start-Up Economy
  • The Convenience Economy
  • The Collaborative Economy

This year’s Summit promises to be our biggest and best yet

Agenda

Day 1, September 10

Time

Activity

8:30 AM

Registration

9:15 AM

Summit Opening Remarks

Speaker:
Norman Agatep, IMMAP President

9:30 AM

Keynote: Disrupted Economies

Speaker:
CTO/Director - GrabTaxi*

10:10 AM

The Philippine Digital Landscape

Speaker:
Eva Claravall – Research Director, TNS

10:50 AM

Power Panel: Disrupting and Shaking Up Industries

Industries and traditional businesses are ripe for disruption. Listen as our panelists talk about how digital has been shaking up businesses as we know it.

Speakers:
Nix Nolledo - Chairman, Xurpas
RJ David – Co-founder and Managing Director, OLX Philippines

Moderator:
Judith Balea - SEA Editor, Tech in Asia

11:20 AM

Start-Up Economy: The Rise of the Start-Ups

How are start-ups disrupting traditional businesses? What can big companies
learn from them and how can industries make impactful shifts with a start-up
mindset?

Panel:
John Dang- Founder, Zip Match
David Margendorff- Founder, Pawn Hero
Richard Eldridge- Founder, Lenddo
Judah Hirsch- Founder, Salarium

Moderator:
Paul Rivera- Founder, Kalibrr

12:00 PM

LUNCH

1:30 PM

Who Defines the News in the New Economy

Speaker:
John Nery – Editor-in-Chief, Inquirer.Net

2:00 PM

Convenience Economy: The New Basics

Every day, there are a lot of non-value added moments in our life like
driving/commuting thru traffic, falling in line for a sale, filling-up a form to get
discounts, etc. - How has digital made our day to day life easier and much
more convenient?

Speaker:
Markus Bihler – CEO, Happy Fresh

2:30 PM

Collaborative Economy: The Disruption of Work as We Know It

How has the collaborative economy change the way we work and how can businesses evolve their methods and processes with this move from a "controlled" (one-to-many) environment to an "enabler" of many-to-many economy?

Speaker:
Bryce Maddock – Founder, Task Us

3:00 PM

Attention Economy: Big Brands Disrupting Traditional Practices

How have big brands disrupted how marketing is usually done?
How do big brands disrupt their own marketing approaches?

Speakers:
Jonathan Bonsey – CEO for Branding, Bonsey Design
Benjie Yap – Vice President for Home Care and Foods, Unilever

Moderator:
Leah Besa-Jimenez – CEO, Starcom Mediavest Group

3:40 PM

Attention Economy: Conversion in a Highly-Disrupted Digital Economy

In a world of multi tasking consumers, fragmented media/experiences and a competitive-free market how can brands get a share on the consumers/customers limited time in a day?

Speaker:
Deniel Endres – Co-founder and Managing Director, FALCON Agency

4:10 PM

Keynote: Disrupted Economies (Local Perspective)

Speaker:
Brandon Jones - Head of US Product Operations, Google

4:50 PM

RECAP

* to be confirmed

Day 2, September 11

BREAKOUT SESSIONS

Time

BREAKOUT 1 – ATTENTION and COLLABORATIVE ECONOMIES

8:30 AM

Registration

9:30 AM

Attention Economy

Getting the Attention of a Multitasking Generation

Speaker:
Sherwin Dela Cruz- Country Manager, iflix Philippines

10:00 AM

Attention Economy

Attention & Social

Speaker:
Regional Representative, Facebook*
AlDub, Eat Bulaga*

10:30 AM

Attention Economy

Multi-Channel Content Marketing

Speaker:
Mike Constantino - Managing Director, Brand New Media

11:00 AM

Attention Economy

How TV is Changing

Speakers:
Roland Benzon – CEO, Telefun Transmedia
Chot Reyes - Moneyball by TV5

11:30 PM

Attention Economy

The Bot is in the Room

Speaker:
Ace Singh – Director - SEA, ComScore Inc.

12:00 PM

LUNCH

1:30 PM

Collaborative Economy

The Future of Travel

Speaker:
AirBnb Representative*

2:00 PM

Collaborative Economy

The Strength of Many

Speaker:
Eleanne Hattis – Head of Sales - APAC, Waze

2:30 PM

Collaborative Economy

Success in Crowdfunding

Speakers:
Patch Dulay – Chief Collaborator, Spark Project
Regina De Vera, Indiegogo

3:00 PM

Collaborative Economy

Building Strong Teams Remotely

Speaker:
Gabby Dizon - Altitude Games

3:30 PM

Collaborative Economy

Anthropology of the Many

Speaker:
Jos Ortega

4:00 PM

Collaborative Economy

Collaboration

Speaker:
Iba Bernardo - Sari*

Time

BREAKOUT 2 – REPUTATION ECONOMY

8:30 AM

Registration

9:30 AM

Reputation Economy

Content Marketing and Trust

Speaker:
Ant Hearne – Regional Director, Outbrain

10:00 AM

Reputation Economy

Building Reputation through Digital Storytelling

Speaker:
Maria Ressa – Founder, Rappler

10:30 AM

Reputation Economy

Digital and the Elections

Panel:
Karen Puno - ABS CBN

Moderator:
Mike Palacios*

11:10 AM

Reputation Economy

Using Digital to Build Brand You

Panel:
Filipino top online celebrities*

Moderator:
Donald Lim

11:50 PM

LUNCH

1:30 PM

Reputation Economy

Digital Crisis Management

Speakers:
Vernon Sarte – Editor-in-Chief, TopGear

2:00 PM

Reputation Economy

The Power of Ratings

Speakers:
Anton Ojeda - Country Manager, Zomato PH

2:40 PM

Reputation Economy

Building Brand and Reputation

Speaker:
Ken Lingan - Google*

3:10 PM

Reputation Economy

Millenial Effect on Brand Reputation

Speaker:
Maria Java – Regional Business Director – SEA, Effective Measure

3:40 PM

Reputation Economy

Growth Hacks for Building Online Reputation

Speaker:
Daniel Posavac – CEO for Digital, Bonsey Design

4:10 PM

Reputation Economy

Building a Brand Amidst a Digital Crisis

Speaker:
Tony Meloto - Gawad Kalinga

Time

BREAKOUT 3 – CONVENIENCE and START-UP ECONOMIES

8:30 AM

Registration

9:30 AM

Convenience Economy

The Uber-ization of Transport

Speaker:
Representative from Uber Philippines*

9:30 AM

Trends and Innovation in Mobile Advertising

Speaker:
Kerstin Trikalitis- CEO and Co - Founder, Out There Media

10:00 AM

Convenience Economy

The Evolution of Mobile Messaging

Panel:
Representatives from top messaging apps*

10:40 AM

Convenience Economy

Exponential Growth of E-Commerce

Panel:
Phillips Yu – COO, Lovable Commerce
Rebecca Ricalde – AVP for Digital Commerce, Voyager Innovations Inc.
John Owens – Chief of Party, Usaid E-Peso

Moderator:
Oliver Segovia – CEO, AVA

11:20 AM

Convenience Economy

Maximizing Location-Based Technology

Speaker:
Nandita Pal – General Manager – SEA and Hong Kong, Near

11:50 PM

LUNCH

1:30 PM

Start-Up Economy

The World of Wearables

Speaker:
Angelo Umali – Co-founder and CEO, Simple Wearables

2:00 PM

Start-Up Economy

Innovations in Product Development

Speaker:
Juliana Chua – Principal, Zensorium

2:30 PM

Start-Up Economy

Start-Up Up Learnings from the Valley

Speaker:
Carlo Almendral - Co-founder, Truituion

3:00 PM

Start-Up Economy

Game Changing Learnings from Games

Speaker:
Thomas Andreasen – Co-founder and CGO, Playlab

3:30 PM

Start-Up Economy

Start-Ups Doing the Hard Things

Speaker:
Jacqueline Van Den Ende – Founder and Managing Direcor, Lamudi Philippines

4:00 PM

Start-Up Economy

Using Digital to Tap the Base of the Pyramid

*to be confirmed

Venue

SMX Convention Center

SM Aura Premier, Taguig

Speakers

Sponsors

  • ABS-CBN
  • TeamAsia
  • InterInteraksyon
  • TV 5

Registration

DELEGATE RATES

Rates

Early Bird Rate
July 1-August 21

Regular Rate
August 22-Sept 7

Onsite Rate
Sept 8-onwards

Group Rate
MINIMUM OF 5 DELEGATES
July 1-August 31

IMMAP MEMBER

DELEGATE PASS

PHP 15,500

PHP 17,000

PHP 18,500

PHP 14,000 * 5 = PHP 70,000

DELEGATE PASS + BOOMERANG AWARDS NIGHT TICKET*

PHP 16,300

PHP 17,800

PHP 19,400

PHP 14,800 * 5 = PHP 74,000

NON-IMMAP MEMBER

DELEGATE PASS

PHP 17,000

PHP 18,500

PHP 20,000

PHP 15,500 * 5 = PHP 77,500

DELEGATE PASS + BOOMERANG AWARDS NIGHT TICKET*

PHP 17,800

PHP 19,300

PHP 20,900

PHP 16,300 * 5 = PHP 81,500

*** All rates are VAT inclusive.

* The Boomerang Awards Night culminates the annual IMMAP Summit and will be held on the evening of September 11, 2015 at the SMX, SM Aura. It is a gathering of the digital industry – creative and media agencies, advertisers, start-ups and publishers alike, to celebrate the award-winning digital work. Celebrate with us and avail of a bundled Summit and Boomerangs package to enjoy a special rate of PHP800 for the Awards Night. Onsite rate for Boomerang Awards Night tickets are at PHP 900.


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After registration, kindly send via email your proof of payment to delegates@immapsummit.com or fax +63 2 757 3510 to 11. For inquiries, please call IMMAP registration c/o Hanna Perez of TeamAsia at +63 2 757 3500 loc 332.

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